Lamborghini is a subsidiary of Audi which again comes under the umbrella of Volkswagen Group, which owns a large number of automobile brands like Bentley, Porsche, Bugatti, Seat, Ducati, and Skoda. Audi is the parent company of Lamborghini which was bought by VW Group in 1998 and then placed under Audi as its subsidiary brand.
What is the history of Lamborghini?
Automobili Lamborghini S.p.A. is an Italian supercar manufacturer headquartered at Sant?Agata Bolognese. It was established in 1963 by Ferruccio Lamborghini to compete with the established supercar automaker ?Ferrari?. It remained under his ownership until 1974 and was later sold to George Henry Rosetti and Renne Leimer as it faced low sales in that period due to the economic slowdown and oil crisis. The carmaker filed bankruptcy in 1978 and then it was handed to Jean-Claude and Patric Mimran who later purchased it in 1984, but again sold it to Chrysler in 1987. The automaker was later sold in 1994 to Mycom Sedco, a Malaysian investment group and V? Power Corporation which is an Indonesian Group. Finally, in 1998, the brand was acquired by the auto giant Volkswagen Group who kept it under the Audi series of cars.
What are the current Lamborghini vehicles in the market?
In the present day, the Lamborghini?s product range consists of Aventador, Huracan and Urus. The first two are sports cars and the third is an SUV.
How was Audi born?
Audi is a German auto manufacturer famous for its luxury series of cars. The company was technically founded in 1885 when the automobile company Wanderer was established. Another company named NSU established during this time was later merged with Audi.
In 1899, a German engineer and automobile pioneer named August Horche established his first company A. Horch & Cie. in Cologne, Germany. Later on, in 1992, he moved with his company to Reichenbach in Vogtland, Saxony. In 1904, he founded August Horch & Cie. Motorwagen Werke AG, which was a joint-venture company in Zwickau, a town in Saxony.
After having trouble with the Chief Financial Officer at August Horch & Cie. Motorwagen Werke AG, August Horche established his second company August Horch Automobilwerke GmbH in 1909. Since the two companies had a similar name, he was then sued by his former colleagues for trademark infringement where his brand lost the lawsuit at the German Supreme Court.
Because he was prohibited from using ?Horche? in his new business name, he called for a meeting with his close business partners named Paul and Franz Fikentscher at Franz?s apartment where they came up with the idea of ?Audi? to use as their trademark. The idea, incidentally was given by Franz son?s who was studying the Latin language in the room where the discussion was going on when he suddenly spoke, ?Father, wouldn?t it be a good idea to call it Audi instead of Horace??